If you examine it, one of the major reasons you own a website is to differentiate and improve your client base. It is a fact that establishments that own a website grow at a rate that’s twice as fast as establishments without a website. SERPStream will assist you to attain better rankings in search engine result pages via keyword tracking and this equates to more targeted visits and importantly to more clients.

A successful SEO campaign would aid you to locate fresh markets and explore fresh economies. Mobile marketplaces and social media platforms can lift your traffic levels to a completely new stage by accelerating your SEO performance.

An SEO optimized website is easy to use, quick, and well-suited to tablet and mobile devices. This equates to more conversions as well i.e. those visiting your website are more likely to turn to customers, loyal visitors, or subscribers.

One of the hidden benefits associated with ranking in the top positions of the SERPs happens to be brand awareness. Visitors are more likely to entrust a brand when it’s in the first places when they look for a term instead of brands that don’t have an awesome web presence.

How to Enhance Google SERPS with SEO and Content Marketing

The largest search engine of the world is Google with more than 67 percent of the global market’s search engine share, based from the reports of NetMarketShare. The result of this is that Google runs most of the digital area of SERPs. This means that everyone must play by the rules of page ranking established by Google for their targeted search terms, even though those rules are demanding or strict. When this search engine decides to change their rules or even introduce new algorithms, everyone are expected to adjust accordingly.

Google Prefers Quality Content

It wasn’t like it was before when search engines love keywords. What happened then was most websites were abusing the use of keywords that they stuff one page, and most of its content were no longer relevant to what the users were looking for. Google made changes and everyday up to this point of writing, Google keeps on changing the algorithms for page ranking so as to deliver the best results to its users. One of the biggest changes that Google has done recently happened back in January 2016. They introduced the update Google Panda, which is a filter that was released back in 2011 that prevents the websites that has low quality content to ever make it to the SERPs rankings.

This has ended the updates that has haunted the SEO specialists and marketers for almost 5 years. It means that Google will no longer be making adjustments or tweaks to their filter. What it is going to do instead is that it will have that ongoing and most important factor that will affect on how all the websites are going to be ranked in the SERPs. In order to satisfy Panda, sites must always make the best content possible and also optimize the quality of the older content so as to get the strongest signals in the rankings.

This is actually one aspect of Google with their shift to real-time algorithms in ranking pages for the purpose of providing better results for the search queries. Gary Illyes from Google has stated recently that their upcoming update on Panda, which is the sister filter to it, will be the last of what Google intends for Penguin to show into the algorithm’s core ranking. All of these comes from RankBrain, which is the AI program developed and launched by Google back in 2015’s fall wherein it was also the time that marked the shift to ranked algorithm in real time. Today, RankBrain is one of the most significant ranking factors that affects the results of the SERPs, not to mention much more influential than Penguin or Panda.

With real-time algorithm, it means that Google will be refining consistently on how the web pages are going to be ranked and indexed to match the searcher’s intent. It is nothing new to people that have been monitoring to Google’s updates since they’ve seen how it is prone to changing its ranking factors almost every day, meaning that website owners and developers must make sure that their sites are updated and are complying with their latest iteration.